ICENATUR launch Matcha Ice Cream
The Matcha House & ICENATUR are partnering to launch a new ice cream flavor - Matcha Green Tea Ice Cream. The latest trend in ice cream is to look for original flavors and creating products made with healthy ingredients and full of vitamins. Big brands such as Häagen-Dazs had launched exotic flavors like green tea matcha into international markets years ago. In Spanish market, the Catalan company IceNatur has just launched Matcha green tea using Japanese good quality Matcha imported by The Matcha House, a company specialized in Japanese green tea Matcha. This Japanese green tea powder is a natural source of antioxidants and contributes to ice cream vitamin A, B1, B2, C, E , folic acid, fiber, potassium, calcium and phosphorus, among others. Matcha is now becoming popular in Europe because of its intense and delicate flavor.